Leadership
Founder-led. Operator-built. Execution-focused.
Leadership Philosophy
52 Degree Group is led by experienced operators with direct exposure to real asset development, procurement, operating platforms and capital governance.
Alejandro Romano began his career in Australia in 1987 as a stone mason, building hands-on construction experience before moving into interior design and development coordination. In 2012 he founded Percurrent, establishing direct procurement and construction supply capability across hospitality and residential delivery.
Through Brookfields Group he delivered major land programs including Goldenvue (~400 lots) and Ballarat (~2,000 lots), integrating development, procurement and systems control under one platform structure.
He developed the Blueprint ecosystem — internal systems that convert design into live QS quantities and feasibility data, embedding cost discipline into delivery. Today, he leads 52 Degree Group under one principle: real control, real systems and long-term capital discipline.
Development Scale & Gross Development Exposure
Development Timeline & Platform Scale
2009–2012
Landco Investment — Wodonga Region
• Approximately 2,000 residential lots delivered
• Estimated staged Gross Development Value exposure: $260 million – $300 million GDV
2015–September 2022
Limebrook Developments — Ballarat Program
• Approximately 2,000 residential lots delivered
• Estimated staged Gross Development Value exposure: $280 million – $320 million GDV
Structured SPV Delivery
• Approximately 600 residential lots delivered
• End-lot values ranged approximately $125,000 – $185,000
• Estimated staged Gross Development Value exposure: $75 million – $100 million GDV
Cumulative Regional Development Exposure
• ~4,600 residential lots delivered
• Combined staged Gross Development Value exceeding $650 million GDV
October 2022 — Platform Consolidation
• Brookfields Group — centralized development platform
• Brookfields Design Studio (BDS) — internal design coordination
• Percurrent — procurement and supply chain integration
• 52 Degree Group — parent governance structure
Airlie Beach Strategic Portfolio
La Perla — Waterfront & Marina Front Development
• Council acceptance achieved at concept level
• Development Application targeted for approval September–November 2026
• Construction commencement targeted Late 2026 / Early 2027
• Estimated construction duration: 18 months
• Estimated completion and crane demobilisation: Mid–Late 2028
Projected Gross Development Value:
• $120 million – $150 million GDV
Perla 2 — Elevated 360° Ocean View Development
• Development Application Approved
• Construction commencement scheduled immediately following La Perla crane demobilisation
• Estimated construction commencement: Q3 2028
Scale Configuration:
• Approximately 30,000 sqm residential GFA
• Approximately 30,000 sqm commercial / hospitality GFA
Projected Gross Development Value:
• Approximately $820 million GDV
• Positioned within a range of $750 million – $900 million GDV
Combined Airlie Beach Exposure
• Aggregate potential Gross Development Value exceeding $900 million – $1.0+ billion GDV
• Positioned within a tourism corridor receiving approximately 1.5 million visitors annually
Management Structure
Management Structure
52 Degree Group operates under a centralized HoldCo governance model, overseeing all development, procurement, digital infrastructure and commercial platforms.
Group Level (HoldCo)
• Strategic capital allocation
• Governance oversight and risk policy
• Financial control and reporting
• Legal and compliance supervision
• Platform integration and long-term planning
Development Platform — Brookfields
• Site acquisition and origination
• Planning and statutory management
• Project delivery and construction coordination
• Staged capital deployment
Design & Procurement Integration
• Brookfields Design Studio (BDS) — design coordination and constructability alignment
• Percurrent — international procurement and supply chain management
Digital & Infrastructure
• Pixxelu — digital systems ownership and platform control
• Blueprint — feasibility modelling and governance software
Commercial & Investment Platforms
• Winery operations
• Private Brands ecosystem
• OurGift2U commercial platform